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Crowds gather for mass ‘shoot-outs’ on two continents

08/05/2012 They came in their hundreds and they were ready for action.

In sun-blessed Los Angeles the queue to get into ShootLA snaked hundreds of yards down the road as enthusiasts armed only with cameras and lenses waited for their chance to access the eagerly anticipated Hasselblad and broncolor supported west Hollywood event. 


Hundreds queue for the shoot-out in the LA sun

Hasselblad USA Marketing Director Mark Duhaime told Hasselblad News he had never seen anything  like it. “This was a debut occasion for us at Smashbox Studios on April 28. Hasselblad, broncolor and supporting partners launched the event after the huge success of New York’s ShootNYC days over the past two years. The response in LA was truly overwhelming. The crowds here were so large we had to take some shooting sets outside to accommodate those patiently waiting to get in. I have been organising industry events for over twenty years and frankly I have never seen anything like it. The level of interest and enthusiasm displayed was awesome.”

He added: “We had a ‘standing room only’ crowd of over seven hundred people indulging themselves in everything related to high-end photography and learning tips from industry professionals to help them grow their photographic businesses.”

ShootLA, a professional photographic forum, pledges to ‘share knowledge through educational seminars from top industry professionals and hands-on demonstrations of the latest photographic technology on the market today.”

Said a spokesman: “In addition to the free seminars, experts from Hasselblad, broncolor and Smashbox Studios showed photographers how to harness and integrate the world’s most advanced photographic tools into their workflows.”

Seminar themes on the day included: Social media; How to get published; Guerrilla marketing and Getting and keeping clients. Practical workshops focused on lighting techniques, fashion photography and outdoor action shooting.

Two days earlier, on another continent, a similar event took place with ShootLyon following up on last year’s highly successful ShootParis day. Hundreds of photographers and photographic students registered for the event in central France, which included five exclusive workshops running throughout the day from top photographers Eve saint Ramon, Didier Bizos and Marc Peverelli. Other seminar topics included web integration and colour management techniques. Photographers were also able to have their Hasselblad cameras checked and their camera sensors cleaned.


Live model shoot at ShootLyon

A spokesman at ShootLyon said: “This event is really a forum – an interactive photographic display of all the latest technologies on the photographic market today. We engaged with professional photographers, photo-assistants, students and advanced amateurs who were keen to learn about latest cutting edge products and techniques. We focused on seminar topics that related to the real world of today’s professional photographers.”

Uwe Moebus, Managing Director, Hasselblad France and Hasselblad Germany added: “After ShootParis last year this was the next logical step for us to present Hasselblad in cooperation with broncolor to professional photographers and photo enthusiasts who really want to see more than just a display of products. We provided real added value for them in Lyon– and we will do so again in October with the next ShootParis event.”