“Hasselblad’s commitment to Medium Format DSLR cameras, and to our H system platform, has now enabled us to lower the price barrier that may have kept some photographers from acquiring a true high-end DSLR camera,” explains Christian Poulsen, Chief Executive Officer of Hasselblad. “We have already succeeded in producing the most comprehensive camera system in our industry. Now we can offer discerning photographers a superior quality alternative to 35 mm solutions, and all the benefits of our larger sensors and lenses.”
In 2004 Hasselblad initiated a focused strategy on producing the world’s most advanced digital cameras, bringing true DSLR functionality to the Medium Format segment. With the Hasselblad H3DII, the company is now in its fourth generation of Medium Format DSLRs. Improved production techniques have already provided benefit to consumers in the form of increased product quality and reliability, and now photographers will also benefit from a new, lower price.
Poulsen says, “Over the past four years we have optimized both our production and purchasing processes, which has resulted in increased purchasing power and lower production costs. We are happy to announce that these cost reductions have allowed us to offer the popular Hasselblad H3DII-31 at a new lower price point. We now offer the H3DII- 31 kit, featuring the HC80mm lens, at the new price of $17,995.
Based on the same technical foundation as the other H-system cameras and using the same superior HC/HCD lens program, the H3DII-31 provides a serious but affordable Medium Format alternative to high-end 35mm users or any other demanding DSLR user that wants or needs to stand out from the crowd.
Poulsen continues, “We are kicking off the new pricing with a special summer campaign. Hasselblad’s tradition has always been one of innovation, advance, unflagging dedication to quality, as well as a true passion for photography. Simply put, Hasselblad never settles for good enough and now, with this lower price, fewer photographers will have to do so in the future”.
About the Hasselblad H3DII-31
The H3DII-31 combines the advanced digital communication and optimization of the best DSLRs with the quality and versatility of the Hasselblad system. The H3DII line represents the combination of decades of photographic expertise, a keen understanding of digital photography, and the experience gained from developing the world's most advanced camera system. Like all H System cameras, the H3DII offers full access to all Hasselblad lenses and technical advances, including the powerful new Phocus RAW converter software. The H3DII-31 is now available at a price of $17,995 excluding tax.