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Hasselblad launches award winning magazine online

20/05/2008 Victor by Hasselblad, the exciting and visually stimulating magazine in a large, professional format, has proved a huge success amongst top class photographers since its launch in the autumn of 2006. In order to allow a wider audience to enjoy this exclusive publication in future, Hasselblad is pleased to announce that Victor is today being launched in an online version – providing all the content and all the quality of the paper version, plus the advantages of an online publication.

Not only will Victor online include the entire content of the printed magazine, but its interactive media facility will enable readers to search all articles and content from the current issue, access tutorials and ‘behind the scenes’ videos and subscribe to Victor Podcasts. In addition, those wishing to get closer to some of the world’s finest photography will be able to zoom in on image details.

“Victor online is not intended to be a substitute for the printed version, but rather to act as an added dimension.” Says Andreas Brakonier, Corporate Brand Manager for Victor by Hasselblad.

Issued quarterly, the glossy, full size printed version is currently produced in seven languages, with a circulation of 20,000. To ensure that photographers continue to receive maximum value from the printed version, future issues will contain additional premium content, such as interviews or additional images and an archive will be available on the website for subscribers only.
Andreas Brakonier adds, “The launch of the new online version of Victor is an exciting addition to the world of Hasselblad. There are many advantages afforded by Victor online, although the printed version will continue to be the best way for professional photographers to see the benefits of high-end photography and to view some of the world’s most stunning images.”

Victor online will be free of charge and can be viewed by registering on the Hasselblad website: www.victorbyhasselblad.com. Visitors to the website will also be able to subscribe to Podcasts of the Victor music compilations 1 and 2.