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Hasselblad launches new Phocus software

17/04/2012 Hasselblad has launched version 2.6.6* of its intuitive Phocus software, plus a new feature-rich Phocus Mobile 2.0 format that gives iPhone, iPad and iPod Touch users added access to the existing wireless camera control together with a host of new elements.

“Many discerning photographers across the world are already familiar with the sheer power and performance of this highly intuitive software package,” explains Peter Stig-Nielsen, Hasselblad Product Management Director, “and this spring launch of Phocus 2.6.6 and Phocus Mobile 2.0 will make their imaging work more effective. Photographers can be wirelessly linked to a computer running Phocus, and now with the new 2.6.6 version, any number of Phocus Mobile clients can connect to the Phocus server simultaneously.

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Meanwhile Phocus Mobile 2.0 significantly improves options for photographers to show and share their work during a shoot and also includes a 100% zoom function of images in the file browser, new GPS tagging, folder access control and a Demo Mode functionality. All of this is now available as a free download at the App Store.

This innovative Phocus 2.6.6 software upgrade is designed to provide uncompromising image quality while allowing photographers to work quickly, efficiently and creatively with the world’s most advanced image files. Features provided include Hasselblad Natural Color Selection (HNCS), sophisticated lens corrections for H and V System lenses, extensive customisation options for individual workflow scenarios, live video, scene calibration and reproduction tools and highlight recovery, shadow fill, clarity and dust removal tools.

“There is no question that Phocus 2.6.6 with Phocus Mobile 2.0 offers new functionality and innovations,” Peter Stig-Nielsen adds, “and this will expand the options and help to speed up the workflow for time pressed photographers.”

For more information on the new Hasselblad Phocus upgrades click here.

*For Mac OS only