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Hasselblad Photographer Captures 2010 Official Ferrari Calendar

07/12/2009 Günther Raupp Shoots 26th Annual Limited Edition with Hasselblad H3DII-50.

Ferrari Calender

Stuttgart-based automobile photographer Günther Raupp just shot his 26th consecutive Official Ferrari Calendar shot with a Hasselblad - this time with an H3DII-50. “I regard my work as a sporting challenge. Consequently, I approach this project as I would a race that I can win by using the media of photography and graphics,” says Raupp.

Raupp is a consistent winner in this “sporting challenge.” For years, many Ferrari devotees have hung their Ferrari Calendars in the same position on the wall, either at home or in the office, living with one single image for 30 days. And if the past is any indication, “2010 Ferrari Myth: The Official Ferrari Calendar,” a limited-edition series, with just 7,000 copies worldwide, will sell out virtually as soon as it is published. “Usually at the end of the year, we experience the disappointment of those who can no longer obtain a Ferrari calendar,” says Raupp. As it does with its cars, Ferrari consciously restricts the print run of its calendars, which are dispatched on a strictly first-come-first-served basis.

On capturing the Ferrari with his Hasselblad, Raupp explains, “I use technology in the same way that Michael Schumacher does: I must be able to rely on it fully, even when I make daring maneuvers. Hasselblad gives me enormous scope and enables me to concentrate solely on my objective - the photograph.”

For years, Ferrari, like Pirelli, the Italian tire manufacturer, has produced calendars with “cult” status. But unlike the tire manufacturer, which hires a new photographer each year, Ferrari has relied on Raupp exclusively for over a quarter century. Raupp keeps his edge by “striving for the maximum, then pushing further and further and never being satisfied. If I were to define my own performance, I would say that there is no point entering the race for the best shots in anything but a top-class vehicle.”

To view the 2010 Official Ferrari Calendar or order a copy, visit http://www.raupp.com/.

Text by Alice B. Miller