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Hasselblad wins TIPA Award

27/04/2007 Hasselblad H3D picks up TIPA's "Best Medium Format Digital System in Europa 2007" in Photo & Imaging Awards 2007

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The Technical Image Press Association (TIPA), whose membership comprises the editors of the top photographic magazines across Europe, has announced the winners of its Photo & Imaging Awards 2007 at www.tipa.com and, for the second year running, has selected a Hasselblad, the Hasselblad H3D system, as ‘Best Medium Format Digital System in Europe 2007’. The Hasselblad H3D, the world's first 48mm full-frame DSLR camera system, was launched at photokina in September 2006.

In making its choice, the TIPA jury comments: “Developed around a new digital camera engine, the H3D series is Hasselblad´s most recent D-SLR for professional photographers. The new H3D design has also made possible the launch of a new 28mm lens, designed and optimised for digital image capture. The H3D is available in three configurations – the H3D-39 and H3D-22 utilise a high-resolution 48x36mm sensor with 39 and 22 megapixel resolution, and the H3D-31 features an ISO 800 sensitivity, 31 megapixel 44x33mm sensor and a fast shooting rate of up to 1.2secs per image.”

In a secret vote for the best photographic and imaging products introduced in Europe in the past 12 months, TIPA editors took into account innovation, the use of leading-edge technology, the design and ergonomics of the products, and their ease of use and price/performance ratio.

Christian Poulsen, CEO of Hasselblad, comments: “We’re delighted to have received this award from TIPA – and for the second year running!  Hasselblad’s digital strategy has been very clear and straightforward – to produce the best possible digital camera system, which can, in turn, produce the best possible digital files, while at the same time giving professional photographers the maximum degree of creative flexibility. The fact that TIPA chose the H3D system, a logical evolution of the H1D and H2D and the first fully integrated camera system resulting from the implementation of our digital strategy, is a great endorsement of our strategy. In the H3D, we achieved our goal of integrating lens, camera, viewfinder, digital capture unit and software to offer professional photographers a new level of digital image quality.  We’re confident that the H3D will set new standards for digital photography, even when compared with the best 35mm DSLR cameras and digital backs.  What Victor Hasselblad managed to develop with the classic V camera system, the H3D now extends into the digital age.”

When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition.  In comparison with digital backs, the H3D delivers image quality with a higher level of detail and true sharpness thanks to Hasselblad’s Digital APO Correction (DAC) and the advances of its new Ultra-Focus functionality. The H3D’s full-frame concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on a 36 x 48mm sensor.