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So it’s goodbye 2011. Hello 2012

19/12/2011 They say optimists stay up until midnight to see the New Year in but pessimists stay up until midnight to make sure the old year leaves. Either way, 2012 is almost here and we are up for the challenges the next twelve months will bring.


Photo: Hans Strand. Hasselblad Masters 2008, Landscapes/Nature.

2011 was an important year for Hasselblad. The company was acquired by private equity investor, Ventizz Capital Fund IV, LP, who brought the company back to its European roots and is committed to overseeing our ongoing development at the cutting edge of high-end image capture.

During the year we introduced our latest multi-shot camera, the H4D-200MS; new versions of Phocus software and two new stand-alone applications – Phocus Quick and Phocus Mobile. We launched major new firmware updates for our ground breaking H4D-60 along with the H4D-40 and H4D-50 and created a unique opportunity for all H1, H2/H2F users to acquire a brand new H4X via a superb trade-in offer.

The launch of our new monthly newsletter – the Hasselblad Bulletin – has proved a huge success with many thousands of readers and fans. Amongst its many news articles and photographer stories were the aerial adventures of our new Special Applications Department.

We’ve had the privilege of showcasing some truly stunning work from Hasselblad Masters entries and we’ve highlighted gripping photography on our website from Hasselblad aficionados across the world, including Swiss-born Marco Grob’s mesmeric work for TIME Magazine ‘Beyond 9/11: Portraits of Resilience’, marking the 10th anniversary of the twin towers terrorist attack. We wrote about award-winning Danish Filmmaker Torben Forsberg’s arctic adventure and George Logan’s outstanding advertising shoots with the H4D-60 ahead of the 2012 London Olympics.

And next year – a photokina year of course - looks even bigger and busier.

So from all of us at Hasselblad we hope you enjoy your end of year celebrations and we look forward to spending a great 2012 with you.