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News

Three eventful Photokina days

23/09/2010 We can now look back on three eventful photokina days, and at the same time, we are pleased that we still have three days ahead of us.

CFV-50_body_302
Hasselblad 202FA with digital back CFV-50

Yesterday, all eyes were on the press conference in which we presented new members of the H4D family: the new H4D-31 camera, two new HC lenses, and a new firmware that will be ready by the end of the year. We have also brought out a new digital back, the CFV-50, which is going to delight all V System owners. Also, based upon new developments of its multi-shot technology we have released test results from our new 200 megapixel capture device.

A special highlight that grabbed considerable attention was the presentation of the limited H4D Ferrari Edition – the perfect camera for all Ferrari and Hasselblad lovers. Only 499 units of the red H4D will be available worldwide. Ferrari is synonymous with high speeds, so this was also an appropriate occasion to introduce our new Phocus Quick software, as well as the clever Phocus Mobile app for iPads, iPhones and the iPod Touch, available for free from the App Store shortly.