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The new Hasselblad H5D-50c will make its world debut in Japan

12/02/2014 Visitors to Japan’s 2014 CP+ Camera and Photo Imaging Show (Feb 13-16) will be the first photographers in the world to see and ‘test drive’ Hasselblad’s brand new H5D-50c camera.


The H5D-50c, recently announced as the world’s first 50MP medium format camera system to embrace CMOS technology, will be showcased at the Hasselblad Japan booth (G-11) at the Pacifico Yokohama Convention Center.

The H5D-50c, based on the company‘s H5D-50 model, offers a faster capture rate, longer shutter speed capability and much greater ISO performance.

Hasselblad CEO Ian Rawcliffe stated: “We are delighted to provide CP+ visitors with a unique preview opportunity – a chance to get to grips with our superb new medium format option before its official launch at the beginning of March. This will be the second time for Hasselblad Japan as an exhibitor at this important imaging show, which this year is expected to have a visitor count well in excess of 70,000. We are very much looking forward to catching up with our customers there.”

He added: “After CP+ we will present this new model at the NEC-based Photography Show in Birmingham, UK (March 1-4). And our US customers can get to grips with the H5D-50c at WPPI Expo at the MCM Grand in Las Vegas (March 3 -5).”

On the Yokohama booth well-known photographers including Ikko Nishimura, Koji Ueda, Miho Comuro, Eric Micotto, Vanessa Franklin and Nicole Berry will run live shoots and UK motorcycle manufacturer Norton is set to work with Hasselblad on a CP+ photo-shoot ‘exclusive’.

William Penrice, President of Hasselblad Japan said: “We are very excited that visitors to our booth will be the first in the world to see the outstanding new H5D-50c model. Plus, of course, we will be showcasing and demonstrating a wide range of other Hasselblad high-end medium format cameras, alongside our latest Lunar, Stellar and HV models that target our amateur enthusiast customers.”

He added: “Additionally on G-11 visitors can have their photograph taken holding the famous Hasselblad ‘Moon camera’ – complete with a Moon background.”

On Booth G-10 (adjacent to the Hasselblad stand) EIZO will be unveiling a new workflow solution following a year-long technical collaboration between the two companies. Ove Bengtson, Hasselblad Product Manager explained: “It’s not only our cameras systems that constantly evolve - our Phocus imaging software does too. This new solution with EIZO means Phocus 2.8 users can now easily calibrate their ColorEdge monitors with just a few clicks within the Phocus software itself, to guarantee that the resulting viewing experience lives up to the outstanding colour accuracy of Hasselblad RAW files.”