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Hasselblad and broncolor stand together at The Photography Show

14/02/2014 K-50. That’s the stand number you need to remember when you walk through the doors of The Photography Show at The NEC (March 1-4). That’s where you’ll find the joint Hasselblad/broncolor booth – and some of the most advanced camera and lighting equipment on the planet.

Visitors to K-50 will be some of the first photographers in the world to see the brand new Hasselblad H5D-50c, a groundbreaking 50MP medium format camera that uses CMOS sensor technology.

Based on the company‘s H5D-50 camera, the new model offers a faster capture rate, longer shutter speed capability and much greater ISO performance.

Hasselblad CEO Ian Rawcliffe said: “The new H5D-50c is a world-first for Hasselblad. Highly adaptable, this new model will offer an even broader palette of shooting options for our high-end customers. We will also be showcasing and demonstrating a wide range of other Hasselblad high-end medium format cameras, alongside our latest Lunar, Stellar and HV models that target our amateur enthusiast customers.”

broncolor will be showcasing some world-class lighting equipment of its own, including its four world-record-holding Scoro S power pack, and the broncolor Move 1200L – the ‘lightweight athlete’ of the broncolor power pack range.

Mark Witney, Hasselblad UK Marketing and Communication Supervisor stated: “K-50 won’t be just a product display space, it will also be a central presentation and studio area where photographers can really test the equipment, shoot their own images and take in a programme of free talks and demos from leading Hasselblad and broncolor photographers, including our special guest photographer, presenter and trainer, Karl Taylor.”

“Karl and his team from Guernsey will be putting on two live presentations per day demonstrating all that’s best in beauty shoot techniques, product photography, lighting skills and commercial advice.

Organisers expect over 40,000 visitors to this new show – and we look forward to seeing them all at K-50 – but hopefully not all at the same time.”