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Hasselblad at the height of fashion in Berlin

Hasselblad is new official partner of SHOWFLOOR BERLIN, an avant-garde catwalk event to be held during Berlin Fashion Week.

img1Photo: Paula & Ryszard Kopczynski

SHOWFLOOR BERLIN showcases latest avant-garde fashion with a focus on home-grown Berlin designers – and now Hasselblad has signed up to sponsor this popular catwalk event at Berlin Fashion Week (July 2-7).

Said Uwe Moebus, Managing Director Hasselblad Germany: “We are delighted to partner with SHOWFLOOR BERLIN this summer at ”Kosmos” on Karl-Marx-Allee. We recently completed a fashion shoot in the capital with top photographers Paula and Ryszard Kopczynski - and one picture from that shoot will be used for the large-scale campagne displayed in more than 30 selected subway stations in Berlin in 12/1-format posters.”

He added: “We are also working alongside SanDisk and Epson to set up a professional photo-studio, complete with fashion shoot so we can demonstrate typical workflows of today’s high-end photographers.

The studio will run from July 2 to the end of July 4. And last but not least, we will also be showing the new Lunar camera for the first time in Germany to a wider audience.”

Showfloor Berlin will present 16 avant-garde collections in 12 timeslots. Each label boasts its own unique approach to ‘production methods of the future.’ These include social responsibility with regard to fair trade, conditions of work, and the embrace of optimized transport routes.

All shows of SHOWFLOOR BERLIN are open to all: free tickets can be booked, but seating is only guaranteed with GOLD tickets. Tickets are available at: www.showfloorberlin.de/tickets/.

Further information at http://showfloorberlin.de/