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Oh, by the way, we shot a panther on our catwalk!

21/09/2012 Unforgettable. When we invited top fashion and fine art photographer Tom Hagemeyer to stage an exclusive high-end, high-tech fashion show on our very own catwalk at photokina 2012 he set it all up with sensational promotional shots composed using a top model and a top cat.... a very cool panther!

Even Milan can’t compete with that.

“I wanted to go one better than my previous ‘Winter Forest’ and ‘Burlesque’ shows” says Tom. “So I proposed an innovative ‘panther and model’ story for the Hasselblad editorial shoot. I think it has been well received!”

Tom’s team included: Mily Serebrenik (make-up); Rene Gloor (stylist) and Arno Humer (hair). Mongi Taleb is his assistant. “The great thing is we all speak the same language and we all have the same ideas about aesthetics,” he adds.

Visitors to the stand this week have been queuing to get their hands on a Hasselblad and the chance to photograph these unique shows. Hasselblad experts have been acting like personal assistants for photographers as they answer equipment and workflow questions before, during and after the catwalk shows.

So although photokina is more than half completed now, you still have time today to get to our booth and photograph live models yourself. (We can’t guarantee the panther will pose!)

If you can’t get to the show you can still catch up with great video highlights and updates at htv.hasselblad.com.