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Where you need to be: Hall 2.1; Stand A-021/B-020

17/09/2012 If you want to see what tomorrow at Hasselblad looks like, then there’s no time like the present.

Our photokina expert team will be waiting for you with our very latest products; camera demonstrations and a unique opportunity for stand visitors to mingle with and learn from some of the best photographers in the world.

Get your hands on a Hasselblad and watch, or, (if you’ve pre-registered), be part of a live fashion show shoot directed by top fashion photographer Tom Hagemeyer.


We are also running specialist seminars (please pre-register online) and there will be a chance to chat with Hasselblad Masters throughout the week too.

And our engineering team is on hand to answer any questions you may have about the world’s most advanced camera system.

And if you can’t make it to photokina don’t worry – you can still stay in touch. We will be posting daily show updates on our news page and HTV will be screening daily videos from the world’s leading imaging fair.