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World’s Coolest Camera goes to…

20/12/2012 Gadget, games and toy aficionados gathered in their thousands to attend The Gadget Show Live in December, held at the Excel in London’s Docklands where Hasselblad took the spotlight as one of the World's Coolest Cameras.

Hasselblad live at The Gadget Show in London

Live on The HUB Theatre stage, experts and journalists in the industry presented the hottest and latest consumer tech in the market. Amongst them was journalist and technologist David McClelland, who presented the segment called “World's Coolest Cameras”.

“Something I was keen on is that we would involve the audience in some way”, states David. “I wanted to demonstrate the exceptional quality of a proper high-end medium format camera, and an idea I had was to take a picture of the audience from the stage using the Hasselblad H4D, then to put this image on the stage's big screen and then zoom right in to an audience member's eye or other feature, demonstrating the extraordinary detail achievable with the camera,”

And with a Hasselblad H4D-60 and broncolor lighting set-up, he did just that – the crowd gasped in amazement as the portrait of an unsuspecting audience member, “lucky” enough to have sat on the “hot-seat”, was blown up to show the image quality that only a Hasselblad camera could produce.